Serving businesses and individuals in the Rogue Valley
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When it comes to the risk of default, Moody's found that during COVID-19, American businesses had a 7.8 percent chance of defaulting. This is compared to a low of 4 percent in 2021, but lower than the current 9.2 percent...
Continue ReadingWhen it comes to analyzing a company’s financials, there are many avenues we can take. One way is through multiples; calculating the EV/2P multiple is the focus of this analysis.This ratio looks at a business' enterprise value against its proven...
Continue ReadingThe subscription economy, according to Forbes, is expected to reach $1.5 trillion in revenue for businesses. With the potential likely realized this year, it's vital to understand how it is tracked – and more importantly, how it's able to be...
Continue ReadingReturn on Ad Spend (ROAS) is one way to help advertising and marketing professionals and investors analyze how well promotions do (or don't) produce sales. It helps advertisers develop data based on their campaigns' revenue production (or lack thereof). Understanding...
Continue ReadingThe CAC Payback Period looks at how a business needs to recover its investment in attracting new customers. It is especially crucial for companies that are in industries with large marketing and sales costs. It’s an important metric because it...
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