Serving businesses and individuals in the Rogue Valley
Ashland CPA 541-482-3711
Liquidity looks at how well a company can handle paying wages, inventory, and lending repayments via measuring its cash or quasi-cash levels. Put another way, it looks at the health of a company's cash flow to satisfy short-term financial obligations.It's...
Continue ReadingThe goodwill to assets ratio measures how much of a company's total assets come from goodwill – an intangible asset like brand value or customer loyalty – and it plays a role in assessing the company's overall value. It provides...
Continue ReadingWhen it comes to the risk of default, Moody's found that during COVID-19, American businesses had a 7.8 percent chance of defaulting. This is compared to a low of 4 percent in 2021, but lower than the current 9.2 percent...
Continue ReadingWhen it comes to analyzing a company’s financials, there are many avenues we can take. One way is through multiples; calculating the EV/2P multiple is the focus of this analysis.This ratio looks at a business' enterprise value against its proven...
Continue ReadingThe subscription economy, according to Forbes, is expected to reach $1.5 trillion in revenue for businesses. With the potential likely realized this year, it's vital to understand how it is tracked – and more importantly, how it's able to be...
Continue Reading
